*Provided you’re willing to work your ass off to create something people truly need.
If that’s not you, leave now, this article has nothing for you.
However, if you’re willing to get your hands dirty, by the end of this article you will learn exactly what it is that separates the successful from everyone else.
The First Thing Nearly Every Entrepreneur Does Wrong.
Before we start on doing things right, let’s first look at what nearly everyone in business does wrong. Focuses too much on Technology.
You see it all the time, “I need to get on Facebook/Twitter/Youtube/Blogging/etc”
They think the technology will be the cure to the problem, when really focusing too heavily on technology can cause more headaches than it’s worth.
Without fail, when nothing comes from simply being represented on the platform, they either:
- Claim their customers aren’t there.
- Seek refuge on another platform, only to find the same outcome.
- Give up entirely and curse the technology as a whole.
Here’s the thing about technology…
It’s just a device to communicate a message.
Blaming Facebook for failing to generate leads is like blaming a piece of paper for failing to make more sales.
I can almost guarantee you that at some point in history, there was someone who said “We need to make this telephone thing work for our business.” which of course is silly when you think about it. The telephone is only a device, and has very little to do with the actual income generating part of your business.
In short, technology is the least important aspect of your money making efforts. It’s important, just not as important as most people make it out to be.
The Second Thing Nearly Every Entrepreneur Does Wrong.
Next, nearly every entrepreneur thinks if they just have stellar marketing, they’ll sell a ton more product, and everything will be right in the world.
Don’t make this mistake.
Marketing by itself doesn’t make you money.
I recently had a guest post for chrisbrogan.com go viral netting 38k visitors in the first 2 days of being live, and eventually it got picked up by Google, and still, despite excellent marketing and exposure for myself and my business, it did not make me a single cent.
Now, it is true that a killer marketing campaign can lead to a ton of sales of a shitty product.
But the big money that’s made on the front end is usually lost on product returns, customer service issues, and in some cases, law suits.
In short, if you’re marketing a bad product and you make a ton of money, at some point karma’s going to come around and bite you in the ass.
The Most Important Thing Very Few Entrepreneurs Actually Get Right.
The most important thing that very few entrepreneurs actually get right is the product itself.
Sure, you put a product out, but how good is it really?
How above and beyond does it go?
It’s not about whether or not you’re able to set your personal best either,it’s about whether or not you’re delivering something that is of massive value to the market place.
Think about the iPhone for a second. Whether or not you’re a user is irrelevant, because when the iPhone came out, it was undeniably one of the coolest, and most useful devices on the market.
It allowed you to watch full length movies, surf the internet, listen to music, search for directions and more.
“Marketing” for the iPhone didn’t really have to do much beyond just show you what it did.
Really, that’s what makes a superior product. If you can simply put it in front of a person and they get excited about everything it does, that’s when you know you’ve created a superior product.
What separates the truly great from everyone else is that they’re putting the time in to understand their customers wants and needs, then delivering a product that far exceeds their expectations.
This is why Facebook killed Myspace, Twitter killed FriendFeed, and why Youtube still remains the Number 1 video sharing platform online in spite of countless imitators.
Want to make more money GUARANTEED?
Spend every hour of every day learning exactly what it is that keeps your customers up at night. Explore every aspect of their problem and understand it so intimately that it becomes a part of you.
You need to understand their fears, their frustrations, and their limitations, then deliver something that exceeds anything they ever thought possible.
When you want to create a superior product, spend your time listening. Not just to what’s being said on the surface, but read between the lines as well.
You also need to know what specific outcome customers will achieve by using your product, and how it can improve their life.
Only then can you truly understand how to create something that will be almost magical to the customer. Only then will they not be able to live without you. Only then will you make more money guaranteed.
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