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Thursday, August 23, 2012

Personal Power – A Gift For The Holidays

Prosperity Thinking & Personal Power


Dear Friends,


Today we have a gift from my good friend – Jerry Gillies. Some of you will remember Jerry from his podcast and interview back in August.


I first got to know of Jerry and his best selling book Moneylove (2 million copies sold) via my Dad – who credits Jerry with being his No. 1 Prosperity Thinking Mentor. Jerry has had an interesting and adventurous life to say the least, including spending time in prison (Not really as bad as it sounds and there are things that can be said in mitigation – but as with everything Jerry takes full responsibility for the outcome.)


Today’s podcast and edited Transcript below is actually a recording from a seminar presentation Jerry did some time ago – but I can tell you, the principles and the insights Jerry shares are as relevant today as they ever were. Universal and Ageless Principles of Success!


Many of us are too busy to take time for ourselves – but in this Holiday period, I encourage you take the time out to read / listen to life-enriching materials such as this. Jerry challenges my thinking – in a very positive and wholesome way. It may appear a little ‘alternative’ in places, but I do encourage you to give it a try.


Also if you did not pick up Jerry’s The Moneylove Manifesto last time you can opt-in to receive it by entering your email below, confirming our followup email (just so we know you are a real person and not some spammy bot). That is all you need to do -
Jerry also sent me a brilliant quote the other day which I would like to share:


As we begin the second decade of this historic New Millennium, we have a rare opportunity for a do over (Start Over), a fresh start–but we can’t achieve this by doing the same old things the same old way.


For so many the New Millennium was going to be a New Life, a New YOU – but it never happened. As we move towards 2010, take Jerry’s advice and “Start Over” – it is never too late to live life on your terms and to experience the life of your Dreams. Enjoy Jerry’s recording – I would love to hear your thoughts on Jerry’s Personal Power Philosophy.


Enjoy Great Company, Eat well and Love Life


Happy Holidays Everyone.


Michael


PS: Jerry could easily sell this recording for at least $47 – so thank you once again Jerry – we appreciate your generosity.


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Jerry Gillies – Personal Power


Edited Transcript – for the full presentation please listen to the Podcast


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Now personal power is not manipulating or controlling other people. A lot of us have held onto a belief, and it has been programmed into us from a lot of sources, that power is, in fact, the ability to get other people to do what you want them to do. That is not what power is about. Power is love, and power is energy. And power, the first secret about power, is that it ‘s the ability to act. It’s the ability to create. It’s the ability to do whatever you want to do. Not to get someone else to do it, but the ability to do it, to create, and to act.


And perhaps an ideal definition, or example, or analogy of that comes from my friend Michael Coleman, who is obviously a very appropriate friend for me to have, because he is not only a professor of philosophy, but he happens also to be a financial planner.


And Michael told me a story, a Zen story, and Zen stories are those stories that you can ponder on for days and you always have new insights in looking at them from every possible direction. And this is a very simple Zen story about the man who goes to a Zen master, and he says, “Oh Zen master, I would like to study with you, and I am not sure if you are the person I should study with. There is another Zen master I visited and he can perform miracles. He can set up a canvas on an easel on one side of a river and be on the other side and paint a picture on that canvas from the other side of the river. That is a miracle. What can you do?”


And the Zen master said, “Well that is indeed a miracle, and I also perform miracles. I eat when I am hungry and I sleep when I am tired.” Now that might sound like a facetious response, but that, in fact, is what personal power is about. It is about the ability to do whatever you want when you want to do it. It is about the ability to eat when you are hungry and sleep when you are tired.


Now you may think you already do that. But, in fact, there’s probably a very good chance that you eat when it is lunchtime whether you are hungry or not, or you eat when people put food in front of you whether you are hungry or not. And there is probably a good chance that you sleep because it is midnight and it is time to go to sleep.


My good friend Leo Buscaglia tells a story about a country he visited in Asia where everybody was gathered around having a wonderful time. And we’ve all been in gatherings like that. You are all having a wonderful time, and everybody’s excited, and everybody’s up, and everybody’s energized. And what happens in this country, it may be 12:30 or one o’clock and someone will turn to their mate and say, “Oh, it is one o’clock! Better go home and go to bed!” No matter what else is going on. No matter how excited they are, how alive they are.


And Leo says that in this country that he visited, they don’t do that. When they’re having a good time, they just continue the good time. They all climb into bed together!


[laughter]


So, we don’t always sleep when we are tired, and we don’t always eat just when we are hungry. And personal power is the ability to start creating, in your life, the awareness that you are totally in charge of your life. You are totally in charge of your time.


Part of the secret of personal power is realizing that anything that is going on in your life, can enrich your life.



Any moment that is happening can be a power moment for you, a moment of realization, a moment of understanding, a moment of connection.



One of the strategies that I would like to suggest to you is that you make a list of 100 of the most powerful moments in your life. What have they been throughout your life? If you look back and start to catalogue powerful moments, those instances in which you had realization, in which someone said something to you that totally transformed your life or your perception of some aspect of your life.


For example, a friend of mine, Ilana Rubenfeld, who’s a world famous psychotherapist and body worker, and one of the wisest people I know in New York. We were talking several years ago, and she said something to me, one sentence to me, that forever changed my perception of relationships between men and women. She said that the biggest problem in relationships is that people keep falling in love with potential. Does that ring any bells? And that when you fall in love with potential, it means you are not yet ready to receive. That you are ready, instead, to be a teacher, or a therapist, or a parent, but you are not ready to receive when you are falling in love with potential.


Because the truth is, when you fall in love with potential, the potential may very well be there, but there is a good chance, when it is realized, you won’t be. There is a good chance that when that person reaches their full potential, they will want to hang out with new people at this new level of potential and not with the person who supported them as they were struggling to get there.


And you have seen this in patterns time and time again in relationships. One of the most notorious, of course, is the doctor whose wife worked to send him through school, and then, when he finally reaches his pinnacle of success, he tosses her aside for some cute nurse who has something in common with him because they are sharing their work.


So falling in love with potential was a whole new idea for me. In that instant, that powerful moment, it transformed the way I looked at my relationships. And we will see if we can create some power moments together over the next few minutes.


Now, the first secret of personal power, being the fact that power is the ability to act, is something that we can all accept intellectually. But, I will let you on a sub-secret about all of that, and that is that if you are holding onto a belief that power is the ability to manipulate or control or to influence other people, then you’re going to be preventing yourself from reaching your full level of personal power.


And one way to check this out is to think about who you picture when I say, “Picture some very powerful people.” Are you picturing, in fact, people who are political figures, or industrialists, or people who have made a mark in the world by being in charge of some large enterprise? What do you picture when people say, “That is a powerful person”? Do you picture artists and musicians as powerful?


Because no matter what you tell yourself about power being the ability to act, if at a deep level in your subconscious awareness you are picturing powerful people as being people who manipulate or control then it is going to be impossible for you to realize your full level of personal power in the ability to act, the ability to create.


And it’s going to be impossible for you to do something that’s absolutely essential if you are to realize your full level of personal power and that’s to really love being powerful. To love it. To honor it. To trust it. It is part of your divine essence. Personal power at a very deep level is part of your divine essence.


And the second secret about personal power is that you already have all that you will ever need to do whatever you want. No one can give you personal power and no one can take it away. No one can give you personal power and no one can take it away. You can choose to give some of it up, temporarily, to others.


And in fact to some extent you are doing that right now by listening to me temporarily. Some people give up their personal power longer than temporarily, sometimes to a guru or a master where they are doing what that person tells them to do. And that is leaving your own divine essence for whatever period of time you do that.


It is not realizing the full majesty of your personal power. Anytime you temporarily give up your personal power it’s very important that you make an inner commitment to get it back, and get it back soon.


Personal power is exciting. And excitement is part of the secret of personal power.


Norman Cousins is a man who has a lot of personal power. A very powerful being on this planet. And when I interviewed Norman for a book I did called “Psychological Immortality” about using your mind to extend your life, I asked him a question.


And it was an obvious question for somebody who has supped with kings and the great scientists and the great spiritual leaders on the planet.


I said, “What, for you, designates a successful human being? What sets apart someone who is very successful from someone who may not be? What is the one thing that you noticed that successful people have in common?”


And he said,


“There is one overriding factor, there is one thing I’ve noticed, that every successful person I’ve ever interviewed or visited with seems to have and that is that they wake up every morning with robust expectations.”


And I have adopted that term as one of my own personal favorites – as something that indicates for me personal power. Robust expectations.


To wake up in the morning and say,


“What exciting and new and wonderful is going to happen to me today? Who exciting and new and wonderful is going to happen to me today?”


One of my basic affirmations is,


“Something or someone new and exciting will happen to me today.” And as long as I remember to say that to myself it always happens.


Today is just more proof of that with all of you gathered here. Many new and exciting someones happening to me today and for you also.


So personal power is the ability to ask for what you want. To give yourself power messages that then will manifest themselves.


In fact, one of my power messages that I give to myself and I invite you to adopt is that anything worth having is worth having fun getting. Anything worth having is worth having fun getting. Whatever it may be.


You deserve more prosperity and more love and more recognition for your creative efforts and more of everything wonderful in your life, that’s part of what personal power is all about. And you’ve already created it in your life.


Now everybody has a lot of personal power and not everybody feels comfortable using it.


The third secret of personal power, power is the ability to act; First secret. You already have all the power you need; the second secret. And the third secret I want to share with you is that each of us has an inner saboteur that will get in the way of you using your personal power. A little voice inside that says “Neh-neh-neh-neh, you can’t do that.”


My voice is called Stanley. Stanley is small and rotund and has a very big mouth. And Stanley gets activated quite often when I’m involved in new and exciting things on the leading edge of discovery. And Stanley will say, “That won’t work. You can’t do that. You don’t deserve this. Your life is too easy. You’re not working hard enough. You’re a lazy bum.”


Whatever Stanley says to tear away at my personal power. And we all have that little voice, whatever you want to name it.


And I’ll tell you a secret, you will never get rid of it entirely. Too many years of programming. Too many years of messages telling you that this wasn’t possible and that wasn’t possible and you don’t deserve this and you don’t deserve that.


You never get perfect where Stanley totally disappears.


And the secret of dealing with Stanley is what I call my “Lose Stanley in the Crowd” theory. You lose that inner voice in a sea, in a crowd of positive voices so that he drowns.


And I literally picture Stanley being inundated by all the positive messages I feed into my subconscious mind. By all the positive people I surround myself with. By all the positive energy that’s around me. By the positive music I listen to. By the positive way in which I live my life.


And I listen to positive tapes and CD’s. And I listen to positive messages. And I read positive books. And I am aware that I never lose the need to feed the positive energy in to lose Stanley in the crowd. Because, he’ll bubble up to the surface when I let go of that.


To give you an example: there was a period in my life, 1982, one of those periods in all of our lives that everything seems to be working in exactly the opposite way that you would like it to work.


I was traveling cross country in my motor home. I had recently met a beautiful woman who was a mystery writer and I had these fantasies of us writing mystery novels together. And perhaps spending the rest of our lives together. And she had the same fantasies and we shared them. And I was driving cross country and our relationship had just started, and she had a realization that she really was in love with the man she had just left. And so, I got a “Dear Jerry” letter.


[laughter]


And at that moment, when I got the “Dear Jerry” letter, my motor home fell apart.


[laughter]


In a little town in New Jersey, I turned my motor home over to Guido, a mechanic.


[laughter]


And I gave my power up to Guido, who said that he could absolutely put a brand new engine in that motor home. And I literally lived in the parking lot of his garage for 10 days while he fumbled around with that engine.


Several projects I was working on did not turn out the way I expected them to. I drove down to Florida a week and a half late, so the people I was attempting to visit in Florida had left town.


[laughter]


And I was feeling totally deprived and depressed. Nothing seemed to be working. And I got mail forwarded from Malibu to me in Florida, a batch of mail from several weeks. And people were writing me: “Jerry, I listened to your tapes. I made $300,000 last month.”


[laughter]


“I met my soul mate. I’m in love!”


[laughter]


“My whole life has changed. I read your book or I attended your seminar.” And dozens of these letters. And it was a very humbling experience to realize that all of these people were doing my stuff better than me.


[laughter]


So I decided to read “MoneyLove”.


[laughter]


And I took out my tapes and I started playing them. And I must confess, I was impressed.


[laughter]


I heard powerful messages directly aimed at my subconscious mind that I don’t remember even recording. I was driving along listening to my tapes and saying, “That’s the most wonderful thing I have ever heard! Who is this person? I gotta go hear him!”


And there was a great truth for me in that moment, that power moment. And that truth relates to all of us; that we, in fact, have powerful messages to deliver ourselves and to listen to; that we, in fact, have a lot to teach ourselves if we only listen. And sometimes, you can go back and listen to your messages, which is why it is so important to keep a journal or some record of the ideas that come into your mind when they come in; to keep a record of your successes, because one of the other powerful things you can do for yourself is to celebrate your success at the moment it occurs.


A lot of you are familiar with one of my strategies I talk about in seminars and on my tapes called “The Joyful and Triumphant Fund”, in which I suggest that whenever you have a joyful and triumphant event in your life, that just makes you bubble over with excitement, and enthusiasm, and joy, and pleasure–you go to the bank and you get a hundred dollar bill out to celebrate that event, and you start carrying it around with you. And you had a hundred dollar bill every time you have a new joyful and triumphant event. And people have reported back to me it has transformed their awareness of how many successes they have in their lives.


Because too often, we celebrate the obstacles. We celebrate the failures. Too often, we celebrate our mistakes by remembering them and commemorating them, and playing them over and over again.


And we’re taught, at a very early age, that we learn from our mistakes; that adversity is a great teacher. And perhaps the most provocative thing I will say to you is that that’s not true. That isn’t true. It is a big lie. At the best, what you learn from a mistake is not to do that mistake again. It just gets you to ground zero.


In order to be successful, you have to study success. And the best place to start is with your own. And we’ve all had successes. So I’ll suggest that you make a list of 100 of your greatest successes. These are power lists, one hundred being a very significant number. One hundred powerful moments in your life. One hundred of your greatest successes. And it is all right if some of the items on your list overlap. You cannot pay too much attention to your successes, to the wonderful moments in your life.


And to celebrate each of those moments as they happen with a hundred dollar bill is a very majestic way to do that. And when you get up to a significant pile of hundred dollar bills, where there is an unseemly bulge on your person, then you can just do whatever you choose to do with them. You can buy something wonderful for yourself, or you can start a power vacation fund.


And the way you do this is when you get enough money to have two wonderful days somewhere, a very exotic, exciting, expensive, luxurious resort, perhaps. You get enough money to spend two days in that resort and you spend one day there, instead. And you take the other half of that money and that is your power vacation fund.


And when you get enough money in that fund to spend two weeks somewhere wonderful, you spend a week somewhere wonderful. And that money left over is the seed money for your next power vacation, which is two months somewhere wonderful.


When you have enough money to spend two months somewhere wonderful, you, instead, spend one month somewhere wonderful, and that one month’s worth of money that is left over is for the two year power vacation fund.


And when you get to that level and take one year somewhere wonderful, whatever you want to do with a year, you will be at such a level of prosperity and producing and personal power that you probably will never again have to work to produce the money you want. You will be able to play and produce whatever you want.

And part, for me, of personal power is the ability to not see clearly the difference between work and play.
Now in most other aspects of life, I really stress the importance of clarity of vision. And having a clear vision of what you want is one of the essentials if you want to get somewhere.


But in terms of work and play, it is very advisable, if you want to have a life filled with personal power and prosperity, to not see so clearly the differences, to not say, “This is work and this is play. This is what I do to earn my daily bread and this is what I do to spend my daily bread, or to play with it, or to have fun with it.” Because that is a very poor bargain.


One of the secrets I’ve learned over the years, and you’ve learned it too, even if you haven’t articulated it, is that it is a very poor bargain to exchange current time for something in the future. To say that I am going to work 40 years so I can retire is a very poor exchange, even if you make it.


The average person in this country lives six and a half years after retirement. That is not a very long time, and you hardly get your money’s worth if you’ve been working for 40 years, no matter how wonderful retirement is. And it is not for most people. Why? Because they have struggled with that very clear distinction: “This is my work, and when I finish my work, I can relax and play in retirement.” The truly successful people on this planet wouldn’t think of retiring; they are having too much fun to retire.


And you look at the people who pass the statistical averages on longevity. When I did a book on longevity, I studied a lot of these people. Who are these people? They are the artists and the musicians. They are people who are totally involved in what they do and totally excited about it, and in love with it.


So, one of the signs of personal power is to love the work you do. And you can check out, in fact, whether you love the work you do. One way to check it out is to ask yourself a very simple question.


“If I had all the money I needed to live in whatever style I wanted to live for the rest of my life, would I, in fact, still be doing this work?”


Another question to ask yourself about work is, “If I suddenly discovered I only had five years to live, would I still want to do this work?” Another question, and perhaps one of the most searching ones to ask about work, is that very simple question: “Do I allow the petty and trivial things connected with my work to upset me?” Because, in fact, if you are even aware of the trivial and petty aspects of your work, then your work is not exciting you at the level and not engaging you at the level that truly releases your personal power. Because when you’re really involved in your work, you don’t even notice those trivial little things that might get in the way.


What are the aspects of your work that enliven and enrich you? And, in fact, one of the secrets of personal power is to see how much of yourself is present in the work you do. How much of you is visible in the work you do?


Someone watching you work, would they know how wonderful a human being you are? Would they know how loving you are, how adventurous you are, how exciting you are, how powerful you are by watching you at work? Does that part of you manifest itself in the work you do, or are you shortchanging yourself?


Are you doing work that doesn’t totally realize all the magic you possess? Are you doing work that doesn’t totally fulfill you? Now, when you have personal power, when you manifest that divine essence within you, you get to find your true vocation. You don’t have to go searching for it. You get to find it, and you get to realize, also, that life is a constant series of moving into true vocations.


Most of us, and when I talk to college audiences and to students about the careers they’re going to choose, I tell them that you may not suspect this right now, but there is a very good chance that whatever you choose, 10 years from now, you will not be it any longer.


And most of us have been in several careers. I started out as a broadcast journalist; a newsman, and commentator, and business reporter. And at the tender age of 30, I reached New York, which was supposedly the pinnacle of success in NBC, and I looked around and I said, “Well, is this all there is?”


And I looked around and I saw people who had been at NBC for 30 years and were still doing what they had done 30 years before; very successful, lots of money, a nice lifestyle. And I said, “30 years from now, is this what I want to be doing? Do I even want to know what I’ll be doing 30 years from now?” And I said, “No. Part of the excitement was getting here. Most of the excitement was getting here. So where am I going next?” I decided I wanted to write and, in some way, teach, and so that is what I chose to do. What are you going to choose when this vocation no longer is fulfilling you? It is important to know that.


Some of my most powerful moments, as I make a list out of powerful moments, one hundred of them in my life, some of those moments occurred in green rooms. Green rooms are those rooms that you sit in while you are waiting to go on a television talk show. And there are fascinating people there. All the other guests are there, and you get to meet them. And some are amazing, and some are very strange. I mean I have been in green rooms with prize winning hogs.


[laughter]


And at Christmastime once with two reindeer.


[laughter]


And with sexual surrogates. And with a Tiddlywinks champion. I mean as you travel the talk show circuit, you will meet amazing people. One of the amazing people I met was Wally Schirra, one of the original seven astronauts. And Wally Schirra was talking about the fact that he was in business, in Denver, Colorado this happened to be. And he said the first questions people asked him is, “How can you stand it? How can you stand just being in business after having soared above the earth? Isn’t that a comedown? Isn’t that a big letdown for you?”


And Wally Schirra said, “No. No, I always wanted to be in business. The idea of business always excited me. In fact, when I was flying, before I even knew I was going to be an astronaut, I thought that when I retired, I wanted to be in business, and I was looking forward to that, because my daddy told me something. He said that whenever you start approaching a goal, you had better have another goal or you will stall out. You will get stuck.” And we have seen this happen time and time again in many people’s lives, and perhaps in your life at some point. You stall out. You don’t know what you are going to do next when you reach that magical goal.


And there are plenty of things that each of us could choose to do when we reach that goal. We all have unrealized dreams. Now part of realizing more of your personal power is to start realizing some of those unrealized dreams.


I have an unrealized dream: to someday play the piano and sing in a little bar in New York City; a romantic little bar. I would play and sing George Gershwin and Cole Porter, Jerome Kern.


Now I don’t sing or play the piano. But I refuse to let that stand in the way of that dream. And I really believe that if I chose to, I could create that dream happening for myself. If that is a true priority of mine, I would start to take piano lessons and voice lessons, and I, in fact, could accomplish that.


A workshop I took… Living in Southern California, almost anything you are interested in, you will find a workshop addressing that subject. There was a workshop called “The Joy of Singing” and I participated in that workshop.


Now, I want you to know that I have never sung in public to that point. In fact, when I would sing…my strongest memory of singing was being in the backseat of the car, my mother and father in the front seat, and I would start singing, and my father would say something about, “Will you stop making that strange noise?” And I was told from a very early age that I could not carry a tune.


And “The Joy of Singing” was a workshop in which you got to work on a musical piece with a pianist. And at the end of the workshop, on Sunday night, you stood up in front of a hundred people and sang a song. And I did this. And despite the reaction of the audience, I would probably do it some other time.


[laughter]


It was the single scariest moment. I mean I had been in encounter groups, and I had been in workshops where you revealed the real truth about yourself. Standing up in front of a hundred people and singing was the scariest single thing I had ever done, and it was worth it.


Another secret about personal power is that you get more of it when you confront those things that frighten you. One of my power statements is, “Action diminishes fear.” We have all experienced this in our lives. How many times have we been afraid of something and we have done it, and the fear has disappeared, has dissipated?


The willingness to take action in your life, the willingness to allow that action to diminish your fear will realize more of your personal power. Personal power is also all about letting go of the old programming, and old messages, and old beliefs, and old ideas that are no longer serving you. For, if the truth be known, if you are not now financially independent, which means you do not have to work for a living, you have money rolling in in ever increasing amounts, and if you are not now totally in love with someone very special in your life, or several someones very special in your life, or if you are not now totally recognized for what you do in the world, applauded and appreciated to a large measure, by the people you want to appreciate and applaud you. If you are not totally fulfilled in your work, doing work that you really love and really believe is important, and if you are not in total wonderful health and vitality. If you are not all of these things to the utmost level of perfection then your belief system is not working for you in the ideal way that you deserve to have your belief system working for you.


One of the things you have to do to have a belief system work for you is you need to toss aside all your preconceived notions. One of my favorite statements is by Thomas Huxley, who said, “Sit down before fact as a child. Toss aside all your preconceived notions. Follow humbly wherever nature leads or you will learn nothing.”


To sit down before fact as a child means to have that sense of wonder and curiosity about the world, about life that a child has, before you were programmed that it was not permissible to have that. Before you were told, “Don’t touch”, or “Grow up and act your age.” Which meant, be serious, take life seriously. To toss aside all preconceived notions, they will get in your way. They will rigidify your belief system.


There are a number of statements that you could make for yourself and to yourself if you are really living to the highest level of personal power and expressing that in your life. I would like to share some of these statements with you, and have you identify whether they are, in fact, true right now.


The first statement, “I feel successful in my life.” At a very feeling level of awareness is this true for you? “I feel successful in my life.” When you walk into a room do you feel that you have arrived? And do you sense that other people know you have arrived? Or do you sometimes get the feeling that when you walk into a room everybody else thinks somebody just left? Do you feel successful?


Another statement, “I can easily produce all the money I want.” Is this a belief system you are holding right now? “I can easily produce all the money I want.” When I teach prosperity consciousness what I am trying to teach is not that you accumulate large amounts of money and have them sit in vaults somewhere.


But that you in fact have an awareness and a belief, supported by your action, that you can easily produce all the money you want, for whatever you want. That you use money well. You can easily produce it, you use it well, you enjoy it and you can produce more whenever you want it. This is personal power. This is what being a prosperous person is about.


Now, sometimes you’ll read an article and it will say, “This famous person earned 18 million dollars in their life and they died broke.” And people say, “Isn’t that a shame? Isn’t that terrible? Isn’t that a sign that they were a failure?” And I say, “That’s ridiculous.” As far as I am concerned that is an indication of perfect timing.


[laughter]


To take it a step further, to be able to die owing American Express three million dollars might really exemplify prosperity consciousness.


[laughter]


Another statement for you, and see whether it is true, “There is a lot of love in my life. There is a lot of love in my life.” Is this something you can feel? Is this something you can identify with?


“I am in charge of my time and can use it however I choose. I am in charge of my time and can use it however I choose.” Is this a belief you have about yourself? Or, in fact, are you a slave to your time? So that if someone came up to you and said, “Something wonderful is happening, I know you are going to be excited about it, it is happening tomorrow.” And you look at your schedule and say, “No way, I’m already scheduled. I’m booked solid.”


A lot of people go through life thinking that the secret of success is to be booked solid. To have a large book to schedule yourself in and have it filled up from cover to cover with appointments and meetings, and even your vacation scheduled to the minute detail. That is not, as far as I am concerned, a sign of being in charge of your time.


Being in charge of your time is being able, if someone came up to you and said, “Tomorrow, I want to invite you on a wonderful trip to Tahiti for one month, can you come?” And you being so in charge of your time and saying, “Absolutely, everything else can get taken care of. I can go. I’ll be there.” That’s being in charge of your time.


I remember talking to a fellow speaker when I was first going to do a seminar in England, the first of several I did over there. I had arranged, because the person calling me up had asked me something that no one else had ever asked me before, and what she asked was, “What do you want? We want to make your trip over as exciting and wonderful as possible. Anything you want, just ask for it.” And I had to really scratch my head because no one had ever really asked me that before.


And I said, finally, “I want to go over on the Queen Elizabeth II. I want to travel and arrive in style.” She said, “No problem.” And I said, “I want a check in advance for a large amount of money, up front.” I had never asked for that before. She said, “No problem.”


I said, “I would like to, every day of my seminar, get a total body massage. She said, “No problem.” Of course, I must admit, while this was going on I was saying to myself, “You fool, why didn’t you ever ask for this stuff before?”


[laughter]


And also I was scratching my head, internally, and trying to come up with new things to ask for, because she was saying no problem to everything. It is sometimes a very scary thing when someone will say to you, “You can have whatever you want.”


You start to say, “What in the world can I ask for?” I mentioned this to a fellow speaker. And I said, “Have you ever gone over on the Queen Elizabeth II?” He is very successful; he makes more money than I do speaking because he speaks more than I do. His schedule is very full. He speaks perhaps 200 dates a year.


I knew he had been over in England, and I said, “Did you take the Queen Elizabeth II, either to England or back?” And he said, “I can’t afford five days. I can’t afford five days out of my schedule to be on a boat.” Now, in the world, he might appear to be very successful. But in terms of personal power, I do not see this as someone who is in charge of his time.


Another statement to make to yourself, “I am in touch with my creative imagination and feel free to express my ideas.” Do you know how precious this is, to be able to express your ideas freely and easily? To realize that you have a forum in which people will accept your creativity. Whether it be in book form, or music, or the work you do, or in working with people as a physician, or as a psychiatrist, or psychologist, or management consultant, or time consultant. That you have a forum for your creativity.


Another aspect of your work to look at. Does your work allow you to express your creativity?


Another statement, “I receive recognition and acclaim for what I do.” Do you receive recognition and acclaim for what you do, in the world, in your work?


“My life is filled with new and exciting events and people.” Remember that statement. “I wake up every morning with robust expectations.” What are your expectations each morning?


Another statement, “I am excited about new opportunities to learn and grow. I’m excited about new opportunities to learn and grow.” We never lose the need to learn and grow. And I’ll suggest something outrageous to you, and for some of you it isn’t because you are already doing it.


But I suggest that you make what I call the 10 percent personal growth commitment. That is to devote 10 percent of your time and your money to personal growth and self-development. In the next year you will see a profound change in your life if you are willing to do this. And you will see so much more of your personal power manifested.


Another statement that will express personal power for you,



My life is filled with pleasure. My life is filled with pleasure



If you are not happy; you are not successful. You may be driving a Rolls Royce and you may live in Beverly Hills and you may have a lot of recognition and success in your work, and if you are not filling your life with pleasure and joy, you are not successful. You are not expressing your personal power.


And perhaps the key phrase of all, in terms of personal power is:



I can do whatever I want. I can do whatever I want



I’d like to share an experience with you, and this is a simple strategy that you can use anytime in your life. You can use this strategy before any negotiation, on anything, with anybody. Before any meeting you have with another human being, be it social or business, before any project that you begin. It is a strategy designed to increase your personal power awareness and the ability to manifest that personal power.


You can do it with your eyes open, driving along; you can do it in a very relaxed position with your eyes closed. You can do it whenever your mind is not otherwise engaged. It just takes a moment and it will build, as you continue to do it, it will get stronger.


With me, I would like for you to image now that in the very center of your body is a core of energy and power. You can visualize that anyway you want, perhaps a huge sun, fiery with energy, or some mechanical wonderful machine filled with power. Whatever you want to picture in the very core of your being, as a source of energy.


And as you breathe in, picture that energy and power increasing. It is getting more powerful with every breath you take in. “Every breath I take increases my energy and my power.” And with each exhalation, with each breath you let out you are joyfully sharing your power with others. You are joyfully sharing your power with others.


So, practice this for a moment, breathing in and feeling the power increase, and breathing out and sharing it. Breathing in and feeling your energy moving up, breathing out and sharing that loving energy with others.


As you continue to breathe I want to say several things to you that are absolutely true. You are more powerful than you have ever believed possible. You are a beautiful, wonderful, exciting, magical human being. You are prosperous beyond your wildest dreams. You easily create all the money you desire. You easily and effortlessly create all the love you want in your life.


People want to be near you. People are excited about what you are offering. People want to support and honor and love you. People love to give you money for whatever you are doing. People are attracted to you. You are a successful, exciting, powerful person. You attract everything you want into your life, easily, beautifully, successfully. You are a very special person and you deserve special things happening in your life.


Feel the energy as you breathe in increasing, the power increasing. And as you breathe out share it with others. And say the statement to yourself right now, “I am powerful and I love it. I am powerful and I love it.” Say it to yourself over and over again. “I am powerful and I love it.”


And now say it out loud, with energy and power to express that highest level of personal power that is you. “I am powerful and I love it.”


Audience: “I am powerful and I love it.”


Jerry: “I am powerful and I love it.”


Audience: “I am powerful and I love it.”


Jerry: And one final time with all the power that you possess.


Jerry & Audience:



I am powerful and I love it



[laughter]


Jerry: I have been so blessed to be with you this morning, and I just want to say in closing, more power to you.


Your FEEDBACK and Comments are welcome below…..


Jerry’s Websites:
JerryGillies.net
MoneyloveBlog.com
Get The Moneylove Manifesto

Happy New Life – The Bloggers New Year Resolution

Happy New Life


Hello Everyone


Happy 1st January 2010, Happy New Decade, Happy New Life


Today’s post is a little shorter than you usually expect from me. Not exactly a New Year resolution – but you may just see some slightly shorter Blog Posts from me in 2010 – but hopefully none the less beneficial and impacting as you expand your blogging adventures online.


Thought For New Years Day:



Don’t Put Off Your Happy Life



Thoughts for 2010


1) Don’t live in the problem, live in the solution.


You probably heard that before – but have you acted on it before? If you saw some of the emails I get – from bright, intelligent people who it seems can only focus on how bad their work is, or their business is or even how bad their relationship is. If only they could turn the ‘problem’ on its head and focus on the SOLUTION.


“Problem’ is another word for OPPORTUNITY – lets focus on that in 2010


2) Live in the NOW – not in the past, not in the future.


Look I believe in being positive and all that and saying things like ‘This Time Next Year I will be a Millionaire’ is great – but only if you really are taking action right NOW to make it happen. You will have heard people say – Fake IT, To You Make It. Well the theory is good, but if it includes going out and getting in debt just so you can look like you have made it – don’t do it!


3) Understand Your Body Clock (Understand your moods)


As a successful blogger you do believe it or not become a sort of Agony Uncle to some people. One thing that comes up a lot is what hours do I work? How do I keep motivated? How do I relax?


Well, of course I could answer, and I often do – but really everyone’s MOODS do vary. Everyone has a better time of day to work than others. I mean, I can work late at night – often into the early hours, but really I rarely start work before 11am most days. That is because that is what works for me. At this time in my life it appears I am not a ‘morning person” – so why try and be a morning person if your ‘energy’ (moods, hormones, whatever) is not into working in the mornings? As a side note – this is much of an annoyance to my Father – as he is very much a Morning Person


Likewise I find that working solid in 90 mins – 2 hr chunks works well for me – then have a brief rest during the day – but if I am working late evenings, I can go on for several hours no problem.


What I am saying – is recognize your “Moods” – work with your “Moods” – not against them


This is a deep subject and I could go on and on, but hopefully you get the point. Work with your MOODS, Don’t live in the problem and Live in the NOW.


I love being a Blogger, I love working the hours I do and I love the Internet Lifestyle of being able to travel and not being tied to an Office Desk.


What do you like about being a Blogger and what are your New Year Resolutions? I would love to hear them in the comments below.


Very Best Wishes for 2010 and a Happy New Life


Michael



PS: You have done what you could — some blunders and absurdities have crept in. Forget them as soon as you can. Tomorrow is a new day. You shall begin it serenely and with too high a spirit to be encumbered with your old nonsense ~ Emerson

21 Rules For Business That Put Money In My Bank Account

21 Lessons In Life & Business I learnt Before My 21st Birthday


Hi Everyone


As some of you know I recently turned 21.


At age 21 it may be a little premature to look back on your life but I have been inspired by some of your comments and questions to relate 21 of the most important lessons in life and business I learned before my 21st Birthday. I should point out that this is not a complete list and it is not even in any particular order. Making a list like this, is like trying to make a list of your top songs or favorite films – all of them are important, but it is difficult to select the most important one. Lists like this are always Fluid and bound to change as I get more experience.



So what important life or business lessons have you learned?



Please Share – I think you be really cool is to hear your Business and Life Lessons in the comments below – no matter what your age or experience.


As I created this list I am also very aware just how much I have learned in the last 3 or 4 years. Many of you have followed me on this journey and I am very grateful for that. I am especially thankful to my many mentors and Mastermind Colleagues who have contributed to this knowledge and experience. Also the seminars and workshops I have attended. I won’t actually name NAMES, because if I do it would become something Like an Oscars Awards Ceremony Acceptance Speech – and I am bound to miss someone.


Thank you Teachers, Mentors, Friends and Readers – you have all encouraged me, inspired me and MOTIVATED me.


To all our Successes in 2010


Michael


21 Lessons in Life, Business, Everything – By Michael Dunlop


1: Nothing is for sure in life or business, just because something has worked today, it doesn’t mean it will work again tomorrow. This applies to marketing, selling, traffic, advertisers. There really are No Guarantees – the only Guarantee you can rely on when it all comes down to it, is yourself!


2: Don’t put all your eggs in one basket – in particular with any Make Money Online method or monetizing your website strategy. So often, people have only one or two methods of monetizing a website such as banner advertising. But advertisers come and go and no month is ever the same. Diversify your income with different methods such as affiliate marketing, email marketing, email lists, banner ads, coaching, ebooks etc! And with affiliate marketing, promote multiple offers – you don’t want to end up with a very large percentage of your income coming from one source (as has happened to me)



Don’t put all your eggs in one basket



Some people go further on this strategy and have multiple websites in different niches. (In the theory that it is easier to have 10 sites averaging you $200 per month each than one site doing $2000). I have to say that for me personally that has not been so much the case, I have found it better to focus on a small number of sites but then within them to focus on numerous sub-niches and methods of generating revenue.


3: Customers may be wrong but telling them that, does not work. Successful business people are successful communicators and persuaders.


4: Package content in a different way – everyone has seen Problogger.net write posts on how to drive traffic, copying it and writing it slightly different won’t help your site because they will find his site 99.999% of the time instead of yours. You can package content as a video or as an audio or as great copy fir example. OR you can do what I do occasionally and package as Video, Audio, Web Copy and as PDF reports


5: Don’t rush anything. I use to try writing a blog post every day but it was pointless because you can never rush a good job. I once had someone who worked with me on WebDesignDev who would constantly use the term – “wack up a post” which basically meant put something quickly together so readers had something to come to the site for. However when we worked for 2 days or even longer on a really big post, we could get sometimes as much as 30x the amount of traffic.


6: The 4 hour work week doesn’t exist for me. When I heard the term 4 hour work week and internet lifestyle, I just like most of you, wanted to try it out. It will work well if your ambition is a modest income and you have low overheads – but to build a really successful business you have to work a lot harder than that. Mind you, credit to Tim Ferris for coming up with that idea — it is a great example of capturing a large number of peoples imaginations with a clever Book Title.


7: The early bird catch’s the worm, a saying you’re probably heard often before. Take for example someone who bought Business.com in 1997 was able to sell it for $7.5 million 2 years later. OK, perhaps you can’t do that everyday but don’t think this is an isolated case, opportunities are all around us. Take for example Twitter.com – the first few marketers who got on it were able to take advantage of it before new rules came into place to slow you down from adding people. When you see a opportunities, take it!


8: You will always get people who will rip you off. Over the past year I have been scammed, conned and ripped off a number of times. I could fight back and sometimes I do, but your time is often more valuable than the monies involved. These are small minded people who cannot think about building real businesses who ultimately in my opinion will become very sad and sorry individuals. I believe in Karma – what goes around, comes around.


9: Content is KING – It’s something we have heard of a lot but it’s so crucial! If I didn’t have great content, my blog would suck and there would be no reason for you to be here. One thing you will find is, if you create some great unique content, you don’t need to market your blog, people will find your site. Honestly, 10% of my traffic comes from me marketing my blog and actively seeking visitors, the rest comes just from word of mouth and passive sources because of my great content.


10: Consistency is important! The second you stop working at the rate you are, your readers will notice and will forget about you. I have to admit, this is one of the hardest things for me to get right. You want your readers to expect posts on certain days so they get in the routine of visiting your site as often as possible. (I’m still working on getting that right)

11: Anyone who has been in business for any length of time already knows this – But Employees Don’t Think Like You Do, They Don’t Have Your Work Ethic – and whats more, you should not expect that of them


Looking back on it now, I realise that I was fortunate to have a part-time job as an employee when I was attending college. I learned so much from that experience, in particular how many employees think, indeed how some of them consider that they are at ‘war’ with their employer and are always looking for ways to do less work, scam their employer. SHOCKING!


Now, of course with good management and the right compensation package employees can be motivated and indeed there is such a thing I believe as the ‘entrepreneurial employee’ – but alas I have not got that far yet.


12: Have a backup plan – A Plan B. Things will crop up and it’s best to be prepared. For me it’s when I am ill or am travelling and can’t publish a post. Having your posts set to pre-publish or asking a friend or family member to do them is great.


13: Newspapers are great publicity. When a local newspaper asked to interview me I didn’t expect much from it, but then I found myself the main story on the front and second pages. With around 50,000 people having access to this Newspaper was incredible exposure for my business.


14: Surround yourself with amazing EXCEPTIONAL people. The difference between me going to the pub with a few mates and drinking beer and going out with Yanik Silver’s mastermind group for dinner is HUGE! I’m not saying you shouldn’t have fun and go hang with mates, just the more time you spend with clever people, the more your business will progress.


+++ Most of the Mastermind Group – inc: Carrie Wilkerson, Yanik Silver, Bernadette Doyle, Tim Schmidt, Ryan Deiss, Andrew Lock, Mike Dillard, Gerald Romine, Craig Ballantyne, Barry Dunlop and Perry Belcher +++


15: What you focus on is what you get – really simple, when I work on IncomeDiary, I make a lot more money. When I neglect it and don’t do any updates my income will drop. If you want to make money, keep being persistant and work hard.


16: Always be learning – the difference it makes to my business when I go to a seminar, mastermind or read someone’s blog is HUGE! Just one idea I took away from Yanik Silvers Underground Online Seminar last year made me an extra $50,000 and the feedback I have had back from one of Mastermind Groups I attend could see this blog earn me as much as $1,000,000 in next 12 – 18 months


17: Perfection is overrated. So many business people, internet entrepreneurs, programmers etc.. want there work to be perfect before they launch it. Let me tell you something, that day will probably never come. If it’s around 70% perfect, then I will put it online and work at getting it 100% perfect over time.



Good Enough, Is Good Enough



18: No Short Cuts. Again a mistake I made a few years ago – trying all sorts of dubious methods to promote my websites on Blogs, Digg.com etc. Nothing works like good quality informative content. Content that your readers will refer to other readers!


19: Be Healthy – This may seem like a common sense sort of lesson but the reality is so many of us knowingly harm our body’s by smoking, drinking, eating badly and not exercising. I use to get ill quite often because I didn’t look after myself and had a crummy immune system and so I would have to take a lot of time of work to get better. Another thing is, when I did feel ill, I didn’t straight away try and cure myself, I would wait till it was really bad before I went to a Doctor or pharmacist. One thing I think about often is, there is no point of being rich if you haven’t got your health. So the bottom line is stay healthy.


20: Have an Exit Plan. Have you thought who will buy your business? Your Website? Do you have any potential buyers in mind. I recently sold my former website WebDesignDev.com for a sensible amount of money and an excellent earnings ratio compared to profit — that would not have happened if I had not known how to promote the site to potential buyers or how to position my sales offering.


21: Make it legal – contracts etc. OK, this is not a strong point for me – but it is something I am quickly learning. Put all agreements in writing. Even very simple agreements should be documented in an exchange of emails and confirmation from each party of what has been agreed.


BONUS LESSON


Collaboration Beats Competition


People often ask me why I give away so much valuable information for free? Or they ask me why I work so closely with other bloggers who might be considered my competition? My answer is simple – Collaboration Beats Competition. I am not saying that business is not competitive (it is) but I am saying that if you get away from that scarcity mentality, that worries about what your competition is doing and how you can beat them – a far more powerful creative energy appears. Actually I have had some of my best ideas while brainstorming with my ‘competition’


Final Thought For Bloggers and Entrepreneurs Everywhere


Nothing in the world can take the place of persistence.
Talent will not; nothing is more common than unsuccessful people with talent.
Genius will not; unrewarded genius is almost a proverb.
Education will not; the world is full of educated derelicts.
Persistence and determination alone are omnipotent.


- Calvin Coolidge, Past President of the United States.

Are You Frustrated By Internet Marketing?

Alternative Title:


Why I Attend Seminars


Hi Everyone


I get a lot of feedback and emails from my blogs. Most of it is very positive and encouraging – but occasionally there are some less positive comments. (I even had someone refer to me as a ‘retard’ last week) I accepted a long time ago, that I am not going to please everyone and not everyone will like me. Come to think of it, that’s a business rule that could have well been included in my recent list of 21 Rules For Business blog post.


Anyway, last week I sent out a promotional email for Yanik Silver’s Underground Online Seminar It is not unusual to have some un-subscribes after a mailing – but one in particular that I received last week got my attention. In the reason for un-subscribing they said:


Fed up with all these people trying to sell me things, I want to make money not buy things.


I was surprised and saddened – I mean how can anyone in business hope to make money without spending some money on their education?


As I thought a bit more about this email, something else occurred to me – that this comment was in fact a comment made out of Frustration. In fact this person is most likely trying very hard to be successful online but for whatever reason not having the breakthrough they hoped for. (Either that or else they are already so successful they don’t need to educate themselves anymore!)


I like the Wikipedia definition of frustration:


Frustration is an emotional response to circumstances where one is obstructed from arriving at a personal goal


I am not sure I can help this individual but I do know from the emails I get a fair number of my readers experience frustration.


I think too many people have been ‘sold’ on the idea that making money is easy, requiring little investment and almost no hard work. Often the people being ‘sold’ are desperate, in debt, working in jobs they don’t like and even quite depressed.


I am not going to give a lesson on handling frustration here but I will give you my personal strategy for handling those frustrating moments by asking myself on simple question:


What Have I learned From This Situation?


Even if you are BROKE, you have learned how to be Broke – and if you know how to be broke, then you should be able to reverse engineer so that you are not broke!


Another great question to ask is:


What Can I be Happy About Right Now?


Not an easy question to ask in really tragic situations but most times in business there is something that you can be happy about – even if it is only that you are taking ACTION about being Broke, or you have learned away to not do something.


I know that many of us don’t find it that easy, especially if we have had a lifetime of conditioning otherwise. Where we are right now in our lives is the sum total of all our decisions up to now. If we are to experience a better outcome then clearly we will have to make some new decisions.


What New Life Changing Decision Are You Going To Make Today?


Finally on this point, almost every major breakthrough in my life has been preceded by some moments of frustration – when you accept that frustration leads to breakthroughs then I find it is much easier to handle.


Why I Attend Seminars


For me personally, all the big breakthroughs have come at seminars – it is being around other like minded and ambitious people that makes the difference. If I had not attended seminars then I would never have been able to brainstorm with people like Yanik Silver, James Schramko, Ryan Lee and Alex Jeffreys. Being able to do that is Frankly worth far more than the price of admission to any seminar.


I appreciate for some of you it is a financial stretch – but if you can do it, I really believe that Yanik Silver’s Underground Online Seminar can be life changing, as it has been for me. Indeed it was attendance at last years event that allowed me personally to move up to being a 6 Figure Blogger. (Remember The Starbucks Effect I discussed in this POST)


I have had more Ah-ha Moments and breakthroughs from frustration at seminars than anywhere else.


Finally, on the subject of seminars, I have to say that not all Internet Marketing seminars are equal — indeed, there are some dreadful seminars (better described as “Pitch Fests” ) that often offer free or low cost admission that I plan to discuss in a future post. That said, even at some of these Pitch Fests I have made some awesome connections and got ideas for my business – ideas that I would not have got if I had stayed at home. When I do that post I will reveal my personal strategy for deciding what products to invest in for my education – and which ‘teachers’ to avoid.


I also plan to discuss mentoring, coaching and Mastermind Groups (another ‘secret’ of my success) in a future post. If you have any questions related to that let me know.


Also, I would really love to hear what frustrates you about Internet Marketing or business in general? Or what your solutions are for handling frustration? Let me have your comments below.


To Our Success


Michael


PS: Just as an afterthought — I also know some of you get upset when people un-subscribe. Please don’t. What interests someone today may not interest them in 6 weeks or 6 months from now. Get over it ;-)

Matt Wadsworth Interview, Blind Internet Marketer Doing 7 Figures!

I an very excited to have a superb interview today to kick our interviews for 2010.


But first I have to admit, I have struggled a bit with this post – to come up with a Title that truly reflects the remarkable person that Matt Wadsworth is.


I mean, this is a guy who:


1) Is Blind and who is now doing 7 Figures after only being actively online for less than 2 years
2) An Internationally Acclaimed Muscician
3) Lives life to the FULL – example – Matt has just taken up Downhill Skiing!


I first met Matt at Yanik Silvers Underground Online Seminar last year. I was impressed, but frankly at that time, I did not fully appreciate just how impressed I should have been!


My Dad (Barry Dunlop) and I had the pleasure to hand out with Matt a couple of weeks ago (and enjoy a Steak at the Ruth Chris restaurant) when we were in Washington DC attending Yanik Silvers Mastermind Meeting. When I heard what Matt is doing now, I just knew we had to interview him for this site. I mean anyone who goes to 7 Figures (in a most unusual marketplace) in less than 2 years would get your attention, wouldn’t it?


Indeed, Yanik Silver is so impressed that Matt is one of his Underground Speakers at this years: Underground Online Seminar


There are lots of Gold Nuggets in this interview – but the one that really made me perk up and listen was when Matt said:



Never wait for anyone else to give you a solution



Enjoy the interview (Podcast and Transcript) — I look forward to your comments


To Our Success


Michael


PS: I am also grateful to Barry Dunlop for popping on the call last week when I was not available to do this interview with Matt. Thanks Matt, Thanks Dad.


Matt Wadsworth Interview


Matt Wadsworth with James Schramko
++ Matt Wadsworth with Another Good Friend Of IncomeDiary.com – James Schramko ++

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.



Barry Dunlop: Hi there, folks. This is Barry Dunlop at incomediary.com. Today I have a very special and unique individual on the call with me, possibly one of the most interesting Internet marketers I’ve ever come across in my life. The name of the gentleman is Matthew Wadsworth.


Matthew, is an internationally acclaimed lute player. You’d better Google “lute” like I had to in order to know what a lute is. But he’s at the top of the game. But not only that, he is at the top of that Internet Marketing game. In fact, Yanik Silver has got Matthew as one of his Underground people that’s going to be presenting at this year’s Underground Online Seminar in Washington, DC.


In addition Matthew also happens to be blind. So I have got a blind, internationally acclaimed lute player who’s at the top of the Internet marketing industry. A remarkable individual who it’s been my pleasure to get to know, especially over the last 12 months.


And I believe you’re on the line there, Matthew. Are you there, Matthew?


Matthew Wadsworth:  I am, indeed. Hey, Barry. How are you?


Barry: I’m very well, Matthew. Listen, I know you’re a busy guy, and I really appreciate you taking the time out to have a little chat with us. I know that people ask all the usual questions first, about your professional career and obviously about the fact that you’re blind. I understand you were blind from birth, is that correct?


Matthew: Yeah, that’s right. I’m 35, and I was born blind. So, in a way, I’ve never had to get used to anything else. I suppose one could see these things as an obstacle in life, but I would really attribute being blind to a lot of my success, both as a musician and in Internet marketing. And I guess we’ll come on to some of the reasons why, but I do think, if you have to make more of an effort and you have to struggle a bit more, and you’re prepared to go through those struggles, then that’s really one of the things that takes you far, in whatever you might put that to.


Barry: Spot on, Matthew. Absolutely. In fact, actually, I think it was Yanik Silver who said to me something like, “Well, I’m working on the basis, if Matthew gets up on the stage and says:



Look, this is me. I’m blind, and I’m making money online. Why aren’t you?



And I know from having spoken to you that the blind, that’s not really a big issue to you. It’s to us, the people who can see, that it’s a big issue, but to you, it was normal for you from day one. And because of that, you’ve obviously had to do things other people haven’t had to do. But in actual fact, you see that as a benefit, or as a plus. [laughs] Every time I speak to you, I used to think I was a positive guy till I met you,
Matthew. You’re a very positive individual.


Matthew: Oh. That’s very kind of you. I don’t see obstacles as a problem. I see them as challenges. And we all have challenges that we’ve got to, first of all, face, and then overcome.


And I think one of the amazing things about the world, bringing it back to the Internet marketing space, is that there are many, many ways to do things. I think people, they make things too complicated sometimes, and they won’t do something until they’ve got the perfect way, or what they think is the perfect way. And the fact is that there is no perfect way. It’s a question of just having the courage to get out there and do things.


I did a similar thing. We were chatting about this before we started recording, but I’ve been doing some skiing lately, and doing some downhill skiing. And I was rubbish. I mean, I’m falling over, going the wrong way, couldn’t turn. But I just kept doing it, kept trying and trying different ways. And I had someone skiing with me, and we tried different things: having someone ski behind me, someone ski beside me.


So I’ve never waited for someone to give me a solution because, as I was growing up, people were just always saying, “Oh, well, you’re blind. You can’t do this. You can’t do that.” I suppose I’ve always been strong minded, but I was like, “Hold on a minute. I will call the shots. I’ll tell you what I can and can’t do. Don’t impose that on me.” And I’ve sort of taken that with me all the way through life.
So, basically, I never listen to anybody unless they’re telling me I can do something which I didn’t think I could do. But if it’s the other way around, it’s like, “Well, sorry, but leave me alone.”


Barry: Matthew, well, you haven’t stolen, but this is one of the things I was going to talk about, the fact that when I heard that you were learning to ski, I thought, “This is a joke. Somebody’s trying to take advantage of Barry here.” But in actual fact, I know it’s a fact that you are learning to ski, and it’s really just a sign of my own ignorance that I didn’t think that that was something you could do.


But when I spoke to you, I love that, when you say you never wait for anyone else to give you a solution. So you’ve been experimenting with somebody beside you, somebody behind you, somebody in front. [laughs] I just think that’s so remarkable.


I will ask one question which I do know people will ask. You’re blind. You’re on the Internet. Just briefly explain, how can you read the page? Because I know how you do it. This is how technology’s moved on and how software works these days. But just briefly tell us how you’re able to make sense of what’s on a web page.


Matthew: I use a normal PC computer. And I have one particular piece of software. It’s known as a screen reader. Basically, it takes the information, which goes to the video card, which then sends the information to your screen. It takes that information and it turns it into speech, into an audio representation.


And so I don’t use the mouse. I move around with the tab and the arrow keys and keyboard shortcuts. And it’s an incredible thing. Probably, if I’m reading a document or an ebook or something, I can read about 200 pages an hour. And no one can understand what this thing says. It just says [makes garbled sounds]. But I get the information.


And in a way, the Internet has leveled the playing field. It’s opened so many doors and given me access to so many possibilities, and that’s what really kind of got me into doing business and using the Internet as the medium of delivery, if you like. I mean, business is business, and it’s been that way for hundreds of years. So the Internet is just a medium which we use.


I think what I see as an advantage, and I perhaps wouldn’t have seen this a couple of years ago when I started, it is that there are many things that I can’t do. There’s software programs I can’t access. There are websites I can’t access for doing research.


So, basically, what I do is I research processes and I understand that process and I get it very clear in my head, and then I’ve built up a team of people around me who can implement it for me. So I say, “Right, this is what we’re going to do. This is the aim. This is the end result. Here’s where we’re starting a problem. Here are all the pieces.” And then we put it together.


So, in a sense, that is outsourcing, but that’s a much?misunderstood term, because people say, “Oh yeah, I’ve got to outsource everything.” But you’ve really got to know what you want people to do. You can’t expect someone to build a business for you. You’ve got to have that inner vision and drive to see it through. And in order to have that, you’ve got to understand the process. It forced me to look at what I was good at. And I think everyone needs to do this. You mustn’t be trying to do everything.


So, basically, I can strike off things like graphic design. I mean, no chance. I can’t see it. So someone else is doing that. Someone building websites, I don’t want to do that. I outsource all the things that I either can’t do or I’m bad at or I don’t want to do, and then I concentrate on being creative, coming up with ideas, and forging joint venture relationships and all that stuff that I can do.


And this is what I do. I’ve got a few people who I coach now. And straight away, I sit down with them and say, “Right, what are you good at?” And if you’re good at something, and most people are, I say, “Well, how did you get good at thing? What did you do? If you were teaching someone how to do it, what would you teach them?” And then you kind of reverse engineer that process and just apply it to something different, like building a business.


Barry: Absolutely. That’s very impressive, Matthew. Actually, I think it’s something everybody should be doing. You were forced into doing it, in some respects, this outsourcing, as you described it, because you were blind. But of course, it’s a fact for everybody. You do what you’re good at, and you outsource the rest. Something which I happen to know, actually, Matthew, is that you’re a relatively newcomer, actually, to Internet marketing. Did you tell me it was something like late 2007 you first started online? Or maybe I think it was even 2008 before you got serious. So why don’t you sort of take us through the time line there and tell us, actually? Because I think this is something else that’s going to be interesting to people, the marketplace you went into, because I know it’s a very competitive marketplace you went into, and what kind of money you’ve been able to make and so on and so forth. That would be great.


Matthew: Sure. The reason I went into that market is because I’d reached a sort of point in my music career and I can’t remember how many CDs I had out at that time. It was definitely about four or five. Played all over the world and yet was still making 20,000, 25,000 UK Pounds a year, which is about what you can make as a musician, really.


And I saw it becoming more difficult to sell CD’s, and budgets were being cut with concert venues and, you know, I really predicted that well because now it’s quite a mess, really, the music industry. And I still do what I love, which is going around playing the lute and doing all sorts of other things. So my motivation was, “OK, I want to find a way of earning money, which I can manage from anywhere in the world, ” so as long as I’ve got a laptop, you know, I can keep on top of things. And you know, I saw that people were making money online and I never thought, really… I never thought of myself as running a business, but I just started looking at things and it kind of made sense.


And so it was in November of 2007, so just over two years ago, I went to the World Internet Summit in London. I’d already, prior to that, just a month before, I’d bought this course, it’s called the 20/20 Challenge, and I’m really happy to credit that course for getting me started. And I just followed it through, just get some PLR (Private label rights), then write material and put a website together. Find some JV partners and research a market. And I did it, just followed it, and I didn’t care if I made any money or not, I just wanted to see what I could do, what I was good at, how difficult it was. Didn’t care if I failed or not. And then I went to the World Internet Summit and I just thought, “This is so possible, it’s unbelievable, ” and again it really cemented it in my head that I was going to do whatever it took to make this happen. I could feel it.


And I’m fortunate that I’ve got an amazing girlfriend who’s very trusting and supportive and she was like, “Well, yeah, go for it. Nothing to lose.” And so that was then, that was sort of November 2007. And I invented a system for horse racing, and I will pre-qualify that by saying that I have no interest in horse racing itself. But I do have an interest in numbers. I’m pretty good with numbers and I was actually primarily wanting to go into the FOREX market, but it’s a pretty visual environment with the charts and panel sticks and all that kind of thing. So again, I just thought, right, “What am I good at? How can I use what I’ve got?”


And there were a couple of websites that were very accessible, full of statistics, and I’d already seen people kind of losing the horse racing and I looked at why that was and coming back to this thing of not waiting for someone to give you a solution, I just thought, “Well, I’ll try and invent my own system.” And so I did and then I got some people, six or seven beta testers, to try it out. And this is a strategy now that I’ve used over and over again in totally different markets. But firstly I approached the top authority site in the UK horse racing niche and I wrote an article for them and just built up the relationship
.
And then I said, “Look, you know, I’ve got this system. Can we get some people testing this?” So we got some of their members testing it out.
And then they interviewed me so we already kind of had a buzz going. This was in February 2008. And I launched the system, I brought it to the market in May 2008 and I gave them an exclusive, this authority site, for three weeks. And so I had nothing, I had no list. Yeah, I had my product that I’d created. And I just gave them this interview….I did an interview, gave them the exclusive and you know, did over $10, 000 in that first month. And then because I’d given them an exclusive, all the JV people, all the other system sellers heard about it, so they were kind of knocking on my door, saying, “Hey, can we promote your system? We’ve heard really good things about it.” So I don’t know how many clients I’ve got now. It’s probably over 150.


Barry Dunlop:  Wow.


Matthew: And a few months ago, I launched another system and that’s going amazingly.
And I automate these things, so I haven’t got someone… Or rather, my customers asked me if it could be automated, so I found someone who writes what are called ‘bots’, like robots, like a computer program that does everything for you.


And it’s… You know, I’ve just surveyed my list over and over again, asking them what they want, what they struggle with, and then I solve those problems, because it’s something I love to do. I mean, I’ve solved my own problems all my life and it’s really nice to do that for other people, and make some money out of it.


Barry Dunlop:  Yes. I think the angle there is you say never wait for anybody to give you a solution, but you go out and provide a solution to the marketplace.


Matthew:  Yeah, and I love doing that and the money doesn’t come first. It’s like, right, what problems can I solve? If I keep bringing value to the marketplace then, I mean, you have to try quite hard not to make money, if you’re really bringing something that people need or want. So then I’ve done that in other markets and it’s spread my risk and portfolio. And you asked how much money I’ve made and I’ve done OK. I’m kind of up to the seven figure a year mark now.


Barry Dunlop: Wow. Wow, wow.


Matthew: That’s dollars. That’s dollars.


Barry Dunlop: I’d take it, Matthew. I’d take it. When you say seven figures, that is amazing. Well done. I mean, I was going to suggest it was six figures, because I already knew last year you were heading high six figures, so that’s a remarkable achievement.


Matthew: Yeah, it’s… I mean, I’ve really learnt where the leverage points are and you know, obviously, trying to earn more money for certain things and learning that it’s OK to do that. And yeah, I’m quite shocked at how fast it’s gone. But I think of it, not just from a financial point of view, but it’s… I don’t know, just trying to do something good and I like helping other people out, providing that they want to help themselves.


Barry Dunlop: OK, well, well done. Well done. I want to… I know your time is precious, Matthew, so I just wanted to ask, because I know what a lot of people would be asking is, well, you know, probably like me, they’re a bit dumbstruck at the moment. They’re thinking, “Wow, this guy, he speaks such a lot of sense.” But imagine that there’s a first?timer, an absolute newbie, or a new person starting online for the first time. And it isn’t that long ago that you started. I mean, is there any particular strategies that you’d advise, or indeed, is there anything in particular you’d advise them not to do you know, that they could take away today maybe would help them on their journey?


Because one of the things I’ve discovered is that there’s a tremendous amount of frustration. In other words, people, they buy this course or they try this or they do the other thing, and somehow it doesn’t work out, so any rock solid things you can hang your sort of hat on there, Matthew?


Matthew: Well, I think a huge thing is mindset, and it’s something that people are starting to talk about a little bit in the IM game, and you’ve got to remember the Internet, and Internet marketing is a very young business.


And you know, it’s such a huge thing, just the way you think. And I’d attribute that to…I don’t know what percentage of where I’ve got in my journey. It’s always started with having this idea of believing that I can do it. And so I think a really big thing. I mean, if you can take this and understand it and apply it, then this is going to be really huge. It’s that you have to put the responsibility for what you want to do and what you want to achieve, you’ve got to put that responsibility on your own shoulders. So you have say to yourself, “Right, this what I want to do. I am going to make it happen. I am going to do whatever it takes to make this happen and it’s my responsibility. It’s not the responsibility of the course that I just paid $500 for.”


I mean, yes, you buy a course, it should deliver what it’s promised, but it’s up to you to make it happen and if you don’t know how it works, find someone, ask them. Never be afraid to ask, and ask good questions. And the other thing I would say is, I mean, I just do this all the time, you know, if you want to learn something, find someone who’s doing it and see if they’ll teach you or see if you can pay them or whatever. You know, if you wanted to learn skiing, you’d go and find a teacher, probably, and you might try it, and then, you think, well, I’ll go and learn some lessons. And why should that be different in a business?


And I mean, you know, people don’t often say this, but I will say it because I think it’s better to say the truth: you know, you read sales pages, and it’s, anyone can do this, and blah, blah, blah. Well, I don’t think anyone can do it. And I think, you know, in the western world and in the society we live, I think we have the opportunity to do it, you know, we’re free to do what we want and forge our own path, but can anyone do it, well, I’m not sure because it is hard. It takes a huge amount of determination and, you know, you’ve got to not give up. So I’m not saying, it’s nothing to do with education or having a kind of rocket science degree or anything like that, I mean, there’s so many different kinds of people making money online, but it’s definitely, you know, a certain type of person. It’s a bit like saying can anyone be an athlete or a musician? I mean, probably not. So yeah, I’m not trying to be negative in that, but you know, if you’re determined and you won’t give up and you’ve got a vision, then great, then that’s that, that’s what it takes.


Barry: OK. I think that is the key to it, actually. If you’ve got a vision and you won’t give up, it’s like a recipe, really. It’s really almost impossible to fail. The challenges, of course, are most people give up, which is why, of course, as you say, not everybody can, because if you’re somebody who’s going to give up, it’s like you’re learning to ski and you fall down and keep falling down, and you might eventually give up, but you’re never going to learn to ski without falling down. And you’re never going to learn to have any kind of business that’s successful without making some mistakes along the way as well.


Matthew: Yeah. I think, you know, at school we’re sort of taught that it’s wrong and very bad to fail. And, I mean, basically if you allow yourself to fail, then you can’t fail, because you’ve allowed yourself to do it. And, you know, you just keep going, do something, learn from it, carry on, and eventually you get there.


You know, it’s a bit like learning to cook. I mean, you might read the recipe and then try and it’s all burnt and horrible, but then you try again and then it’s a bit better, and eventually, you get there. I think people over complicate this whole thing, and it doesn’t need to be that way. Just focus a bit. Here’s my great advice, is focus on one thing.


Decide what you’re going to do and then forget whether it works or not, just do it, see it through. And, you know, that’s going to get you further than waiting to buy the right course and the right tools and, you know, all that kind of stuff.


Barry: This is very, very impressive, Matthew. I am, and I know the people listening to this or reading the transcript will be equally impressed, because you’re living proof that if you focus and you really do do that, then, you know, just look what’s possible, you know, it’s a seven?figure income after 12 months or, sorry, just after two years. It’s an amazing achievement, and you’ve obviously, you know, you richly deserve it. I’m going to have to ask the question, because I’m a big fan of Mindset and I recognized how important that has been in my own life. I suspect with you, you’ve probably, you’ve just evolved into this mindset, but did you have any teachers? Did you have any mentors along the way, or anybody in particular that influenced you, a schoolteacher or a book you read or anything like that? Not that you, you know…


Matthew: Yeah, interesting.


Barry: Anything in particular you want to give credit to?


Matthew:  Yeah, probably lots of people. I mean, I think a lot of it has come, I hesitate to use the word naturally, you know. A lot of people follow Tony Robbins, that kind of stuff, and he is amazing, I haven’t read his stuff, to be honest, but I… Let’s see, I mean, my father definitely had a huge influence on me as I was growing up. And you know, like I said, the big people saying, well, he can’t do this, and he can’t do that, and before I could fight my own battles, he was like, well, yes he can, and you’re going to watch him do it. I learned that from a very young age, that people project their fears onto you. So if you’re trying to start a business and your partner says oh, don’t do that, you know, it’s dangerous, and someone will rip you off, and I’ve heard bad things about it. And I mean, it’s usually because people care about us, and they’re scared, and they don’t want any harm to come to us, you know. So yeah, definitely my dad, and then another great person is the headmaster of my secondary school who’s called Mike Evans. And you know, just these are all things you learn afterwards. He was such a brilliant leader and I, you know, remember so much of how he ran that school. It’s a multiracial school with every religion and race under the sun in Moss Side in Manchester. And it was just such an impressive operation. And I really learned at that school to communicate with people and to get the best out of people and realized that, you know, everyone’s different and everyone’s got qualities.


And then probably in the Internet marketing space, there’s been all sorts of people that I really have had the privilege to get to know, but I got to know them because I took action. And I didn’t ask them to give me anything, I kind of brought value to the table. And so, you know, definitely yeah, Matt Bacak, definitely Yanik Silver, Ryan Deiss, I mean, yeah, loads of people, really, just have been an inspiration.


Barry:  Wonderful. Indeed. I mean, well, I think you’re the inspiration today, Matthew, and I think it’s a tremendous lesson here. I mean, I’ve just been looking at the timer and we’ve actually done 25 minutes, which I think we allocated around 20 minutes. I mean, I would like to ask you a couple more quick questions, with your permission. First – do you have any predictions for the future of the Internet? How do you, you know, you’ve obviously benefited tremendously from technology yourself, if… A lot of people say to me, well, Barry, that’s already been done, you know, like somebody said to you, well, UK horse racing has already been done, but you found a different way to do UK horse racing and make money out of it. Do you have any predictions for the future or anything like that you’d want to make? I mean, Mindset is everything, so I imagine as long as Mindset’s fine, the future’s always fine.


Matthew: Yeah.


Barry: But do you have anything to add to that?


Matthew: Well, I think it will just become more and more mature, you know, formal. People will buy things online. And I just see the Internet as a medium. You know, before we had this, I mean, people still did business, you know, it’s not suddenly started in the last 10 years. So it’s just knowing how to use this fantastic tool that we’ve got and this thing that gets better and better all the time.
I mean, the markets I go into, it’s really very simple, I go into evergreen markets. So that’s the ones that are not going to go anywhere, you know, that I think will be around for a long time.


Barry: That’s a good tip, that’s a good tip.


Matthew: They kind of, you know, there is more effort to get into those markets, but I go for longevity, so I don’t mind if I have to work like a dog for 12 months to be in there for 10 years. So I go for evergreen markets, I go for things that can be automated and systemized, and I usually go for things that have an element of continuity to them, you know, like monthly memberships or software that I can charge monthly stuff for. So because I’m in the business to, you know, I don’t want to be working 15 hours a day, I wanted freedom, I wanted to be able to go around and still play the loops and do skiing and have a nice life, and now I’ve got that, yeah, I’m trying to kind of teach a lot of people how to do it and just, you know, bring some value to the marketplace.



I go for evergreen markets, I go for things that can be automated and systemized



I don’t actually have an IM product of my own, I mean, there are hands outstretched from, you know, all sorts of people saying that we’ll promote for you that I first want to find out what people want, and I’ll see if I’ve got something useful to bring to the table. I don’t just want to come in and crank something out and make money, I’d rather, you know, bring some value to the market.


Barry:  My prediction, I will make one, Matt, is when you bring something to the market, it will answer a lot of questions for a lot of people and it will be the must have product, because I know just in my… your brain things so differently to so many of us, you know, that it’s about, you know, evergreen, I love that, can be automated, I love that, has an element of continuity to it. These are just sound business practices, and there’s a tremendous amount to be learned there.


Thank you Matt — we really appreciate your time and your wisdom.


Matt’s Websites:
The Phenomenon Horse Race Betting System
Matt Wadsworth Marketing Blog
Matthew Wadsworth – Lutenist